Based in Madrid, Spain and with an office in Zug, Switzerland, we are a start-up focused on protecting consumers from purchasing and consuming counterfeit products, in essence developing solutions that will prevent them being ripped-off but also often causing grave harm to a person´s health. We have developed a solution for the authentication of products using our CONFIDENCE tech system to protect consumers, brand owners, retailers and government. Ours is an ultra-secure, fast, reliable solution that fits the requirements of next-generation technology and trends in ease of use. Products are validated by scanning a QR code using a smartphone camera. We have both an APP, but our system can also run without one, with no costs for the consumer, and a simple interface. Just Scan and buy or consume (if confirmed authentic) and if not authentic the supposed manufacturer as well as the relevant regulatory authority get information about the product, location to help them fight this new form of organised crime that is raising its head in everyday life across multiple product groups. We are an Intel Gold Partner and at the back-end using distributed ledger technology (blockchain-based IT architecture) with some unique patented IP which differentiates us from other "similar" solutions in the marketplace for the authentication of branded products. For more information please contact info@holatech.io