Welcome to Real Creative Leadership—a place where creative leaders can find insights and practical guidance on the day-to-day job of being a creative leader. We focus on real issues, topics, and insights of creativity in the business world. I’m going to help you build a team and a creative machine that has the best chance of creating amazing creative work at your company. Being a creative leader moves well beyond the craft. It’s about bringing creative influence to your business for an emotional connection with your customers. It’s about creating the right environment, processes, and influence to give creative ideas a chance to thrive. Join me as we explore the best strategies for developing your team, getting others to embrace your vision, and generating amazing experiences. I’m your host, Adam W Morgan — Adobe executive creative director and author of Sorry Spock, Emotions Drive Business. This webinar series is produced by the Stoke Group | thestokegroup.com