Experience strategy & design for visitor attractions, retail experiences and digital environments. Our work begins with your story. We build narrative journeys across digital and physical landscapes that engage audiences and keep them coming back. Grounded in customer insight, our convergent thinking and dynamic visualizations drive innovation in business, technology, education & design. At A+A, experience strategy is derived from a tradition of design for large-scale visitor and retail experiences, hybrid spaces composed of stories, interactions, media and architecture. We have evolved this multi-disciplinary design process to drive innovation across digital experiences, products, services and business transformation. Recent: adidas FUTURE Team: Since 2007, numerous projects including innovation strategies and experience concepts. Intel: Since 2010, strategies, experiences, APP's, prototypes—exploring strategic visions and frameworks for the omni-channel retail experience. John Lewis Partners: Branch Technology Experience Strategy for Europe's leading omni-channel department store Capital One Bank: National branch experience strategy Samsung: European Retail New Store Strategy and Experience Design adidas Global Retail Marketing: Creative strategy for the next generation of store formats for adidas Performance retail. Windows on America: A multimedia exhibition featuring over 100 presidential artifacts at the Oregon Historical Society. Other clients—BP, Art Institute of Chicago, British Waterways, Marks & Spencer, Boots, British Airways, Boudin at the Wharf, National Steinbeck Center, EBMUD, Rio Tinto Diamonds. Specialties: More about A+A, visit www.ancona-a.com