Silicon Waves is Profit & In-Store Optimization Agency Silicon Waves studies the effects of strategy, policies, and analytics on physical locations. We provide advisory, training, and analysis services for retail executives, solution providers, marketing agencies, and research organizations. In addition to Data Quality Analysis*, our research practice follows the PEACE Method for Profit™. • People - Learn your audience based on consumer research and behavior science • Engage - Capture how shoppers interact with your products, service, and layout. • Abandon - Identify the points of friction inside the store and in the Path to Purchase. • Convert -Define the Calls to Action based on retailing goals and Customer’s Journey maps. • External - Analyze winning and laggard stores and policies, in context to the retail market. * We are technology and solution provider agnostic. Our work is based on Good Enough Accuracy. 3 ways we make you money! • Discovery: Identify business objectives, process, and KPIs for InStore Growth • Pilot: Define data, audits, and UX requirements, and A/B Testing in Pilot Stores • Optimize: Design a world-class program in your organization for Optimization