WhatIf… is a web based Business Flight Simulator for business managers who need to sell their strategy. It allows them to create and translate their qualitative business model into interactive dashboards & financial statements and play out realistic scenarios. All in less than a day and without expert help. Unlike Excel, the Whatif…platform is a pragmatic, intuitive and experimental environment: time is spent on identifying and communicating the most impactful business drivers and risks, not in filling up cells with numbers and formulas.