ABOUT BOO Started as a small skate shop in 2003, BOO grew quickly into an official fashion chain before transforming itself into a major fashion retailer in Vietnam. DIVERSE PRODUCT OFFERINGS 800- 1000 Styles / Year Multi concepts: cute; casual; streetwear; denim spirit, etc. EXTENSIVE RETAIL FOOTPRINT 38+ STORES Stores across the nation and growing, open on average 1 store Per month. 6300 sqm2 retail space. UNIQUE CUSTOMER MIX 46% Customers are younger down (aged 18-30) as top of mind brand.