EVERYTHING WE DO IS TO INCREASE CLIENT NET PROFIT. We do it by helping businesses: (1) Identify, quantify & sell their unique competitive value to customers. (2) Engage all market factors that affect growth—product, price, promotion, sales, target, competition. (3) Build disciplined growth: prioritizing, executing, measuring actions for greatest profit impact. ________________ (1) IDENTIFY, QUANTIFY, SELL VALUE ▷ Without understanding the financial impact your solution has on their bottom line, your customers will continue to put downward pressure on your price. We help clients demonstrate the profit impact their solutions have on their customers enabling them to achieve — more sales at a higher price and bigger margins. ____ (2) ENGAGE ALL MARKET FACTORS ▷ Without engaging product, price, sales, target and competition market factors, as well as promotion, you will not maximize your profit potential. We leave no stone unturned in pursuit of higher net profit for our clients. ____ (3) BUILD DISCIPLINED GROWTH ▷ Without building disciplined growth, return on marketing investment will be unsatisfactory. We build a solid growth foundation first — clearly-defined market position, quantified brand value and a prioritized, sequenced action plan — and then execute actions, measure results and refine tactics for greatest profit impact. ________________ Profit Growth That Pays for Itself — The Value Our Clients Receive — Quantified Just as we do FOR our clients, we quantify our value TO our clients. We can demonstrate that client investment in growth easily pays for itself with the incremental net profit we help them generate—that’s great ROI! We’d be happy to show it to any prospective client. ________________ Achieving Results That Matter: ▷ Happier, more successful sales people - giving them the tools ▷ Happier, more secure employees - reducing fear of layoffs ▷ Happier, more energized leadership - opening opportunities for further growth