CLOT is a lifestyle brand established in 2003 by founders Edison Chen and Kevin Poon. Since 2003 the company has built a reputation from selling lifestyle goods and launched its own line of products in 2004. CLOT also collaborates with many international brands including Disney, Converse and Nike among others. The company’s ever-expanding business has grown from music and fashion to include design services, PR consulting and event organizing. Such endeavours have led to the opening of renowned fashion store, JUICE, in major Asia cities such as Hong Kong, Shanghai, Taipei and Kuala Lumpur. CLOT reflects youth culture. By introducing a distinctive style in the community, the aim is to develop a sense of individuality which in return, adds life and character to the society. CLOT encourages inspiring perspectives and creativity in hopes to bridge the gap between the Eastern and Western cultures and ideologies.