Global challenges can be tackled better and faster by sharing in the solution and the benefits. We do this by creating a Shared Purpose and facilitating Joint Development. Europe is booming when it comes to innovative ideas for tackling global challenges. However, developing and implementing these solutions on a large scale has proven to be quite challenging. Current market models do not sufficiently facilitate innovative development. Competition and scarcity are the main drivers. As a consequence, important decisions are made behind closed doors and the potential benefits restricted to key players. This leads to fragmentation and hinders not only innovative development as a whole, but also individual innovators and related stakeholders. Ideas from Europe has launched a new approach to stimulate collaborative market design. Based on transparency and the alignment of stakeholders, this frees up the road to scale innovative solutions with economic and societal impact, where everyone wins. Value Track Methodology Our Value Track methodology aligns stakeholder perspectives to investigate the conditions under which innovative development can be successful. We then identify and connect specific stakeholders based on collective motivation and individual needs. The Value Track includes governments, scientific institutions, corporate organisations, innovators, non-profit organisations and of course citizens. Participants can be involved in multiple roles. For example, a Government can participate from an innovation perspective, a funding perspective and/or a regulatory perspective. We are currently running 3 Value Tracks: - Personalised Medicine - Self-Care - Renewable Energy