Eleven helps companies be outstanding for their customers, in order to innovate and grow. We believe that great companies are good for humanity. Average companies become irrelevant and die. In a nutshell, Eleven helps companies by providing: - searing insight about customer segments, and the macro-trends disrupting a given market - the WHO - coherent business model design to ensure a company knows what to focus on to be outstanding for these chosen customers - the WHAT - alignment of sales, marketing and leadership to ensure outstanding customer connections are made and maintained - the HOW Eleven works with aspirational companies on home turf in New Zealand as well as in Australia and the UK.