Rourke Advisory was founded by Bill Rourke. We work with B2B software product companies to develop winning marketing and sales strategies and process. We provide advice on how to leverage technologies like CRM's to drive efficiencies and faster sales growth. Bill has over 30 years of experience building two successful software product companies that became leaders in their target markets before being acquired by large publicly listed companies. Bill has extensive experience in the US and Canadian software market, including building a cross border client base