The Brand Fans. Sponsorship and Cause Marketing. Activation for impact. We are passionate about brand engagement and we believe in the power of sponsorship and cause marketing to create long-term powerful connections. Founded in 2011 by Daragh Persse, we work with creative brands, rights holders and agencies that understand and care about people's passions, how they interact with them and how they can make the experience unforgettable. We create emotional brand experiences through sponsorship that deliver long-term connections and market leading return on investment. We make sponsorship work and we have the tools to prove it! We have a huge amount of experience in sponsorship across sport, music, entertainment, arts, culture, branded content, media, TV AFP, communications, CSR, experiential, digital and commercial. Strategy, Planning, Rights Management, Negotiation, Activation, Measurement and Evaluation - We provide market leading expertise in sponsorship rights management and negotiation. Sponsorship Performance and Impact (SPi) is our proprietary sponsorship evaluation tool that determines impact (outcomes and outputs), values and actions - giving the most accurate assessment of sponsorship success and is a critical tool for decision making.