RIVET is a demand generation agency for industrial markets. Whether you need a service to fill a gap or a solution to drive demand, RIVET can get you there. Unlike other agencies, we have developed a focused process that ensures we attract and close profitable revenue in today’s disruptive, non-aligned, digitally-led environment. It is derived from the AIDA model that defines the typical path of purchase – awareness, interest, decision, action – with varying types of content to advance the buying decision at each stage. Our approach enables you to identify your top-of-funnel sales opportunities, insert yourself into their self-directed buyer journey and secure the sale. Each and every time. Brand Activation. Demand. Performance. We Grind.