In general, most businesses data from Google Analytics is poor. For example, only 25% of e-commerce websites get transactional data right, and 1 in 5 websites have privacy issues with collected personal information. That makes any meaningful analysis difficult, and trying to maintain any data quality frustrating. Verified Data automatically audits your Google Analytics and website data. The smart hybrid technology combines a visit simulator with forensic tests. The visit simulator looks for content that should be tracked, while the "decision-tree" logic identifies problem areas, including personal information. Literally looking for needles in impossible haystacks. Gain trust in your data, and from customers, using Verified Data.