Purina Accelerator Lab, part of the Nestle Purina Group in Europe, is R&D and commercially powered. We aim to offer resources and our deep pet category understanding, experience and capabilities for the development of the selected pet tech startups, accepted into the Unleashed Accelerator program. Unleashed Accelerator accepts up to 6 disruptive pet startups for a 24 weeks acceleration program in its annual cohort. Class of 2021 applications open on 1st February 2021 and close on 31st March 2021. Unleashed Newsletter is a pet-tech newsletter for the entire community interested by petcare and pet tech, sponsored by Purina Accelerator Lab and written independently by Sifted. Unleashed EMENA Community is a curated community of petcare and pet tech startups for networking among startups.