About Sri Sri Products (Sri Sri Ayurveda) Established in January 2003, within the campus of the Art of Living International Centre, the factory is operating a world-class production unit, research and development division, quality control unit and marketing department. The facilities have the prestigious GMP and HACCP certification. (GMP: Good Manufacturing Practice, HACCP: Hazard Analysis and Critical Control Point). Sri Sri Products offers effective herbs, personal care products and food & nutritional products. Sri Sri Products (Sri Sri Ayurveda) Effective Herbs are extensively producing high quality medicines, which undergo rigorous study and research by traditional ayurvedic doctors and modern scientists/ physicians. The proceeds from the sales of The Art of Living Publications and Ayurveda products are also directed to our social initiatives.