Designer Philippe Starck conceived St Martins Lane London as a surrealist wonderland viewed through the looking glass of classic British eccentric taste. Cheeky and daring with a touch of decadence, the lobby and social spaces are signature Starck style. It’s fitting that the hotel is situated in the bustling theatre district in Covent Garden - it is pure drama. Just ask the garden gnomes; this is classic London with a seriously seductive twist.