Product of the Year is an internationally recognized certification & the world’s largest consumer-voted award for product innovation with a presence in over 40 countries. In just 10 years in India, Product of the Year has become a powerful marketing tool. Product of the Year was created to champion innovative consumer packaged goods and give shoppers a shortcut to the very best new products in the market. Some eminent brands that have been participating over the years across various countries are Unilever, Nestle, L’Oreal, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz, Philips, Samsung, etc. Winning products are announced in March each year and receive the right to use the POY seal in marketing communications for one year. There are three things that make Product of the Year completely unique: 1. With over 7,000 Indian consumers voting on products, we conduct the country’s most trustworthy consumer survey on innovation. The people who vote on products are chosen by an independent research agency, Nielsen, which ensures this sample represents our country’s population fairly. 2. It is not only a prestigious award but a proven ROI tool. 3. Product of the Year is not limited to the FMCG category. All consumer packaged goods as well as some intangible products are eligible to participate because the ultimate purpose is to provide shoppers with a symbol that guides them to the best products in any category backed by the confidence of discerning consumers just like them.