Qaiynat is a Delhi-based fashion house and made-to-measure, ready-to-wear retail company founded in 2001 by Bhavna Malhotra. The product list ranges from made-to-measure, ready-to-wear, footwear, and jewellery. Qaiynat sells its products through a standalone store and an e-commerce website. Some of Qaiynat's strengths are highly skilled and experienced heritage craftsman, good returns on capital expenditure, successful track record of developing new products, control over production cycle, strong distribution network, strong brand portfolio, close association with famous personalities, updated website, after-sale services, strong work ethics, good work environment, and brand architecture provide something for everyone, inclusivity.