Elevera Advisers provide hands-on strategic advisory, fund-raising and M&A services for technology start-ups and growth companies including the following main services: Build a “Fundable” Growth Plan Depending on the founders'/owners’ goals, Elevera helps the leadership team articulate the company strategy in the form of an operational and financial business plan in a format that investors want to see. Typically this involves analyzing the company’s specific market dynamics, unique technology or business model advantages, desired team structure, go-to-market approach, and underlying growth assumptions. This analysis will assess the opportunities and risks for existing and new investors to accelerate growth with additional funding. Market Positioning & Sales Execution Elevera helps its customers to succeed by correct market positioning, i.e. understanding its unique value proposition, in a chosen product category, with a clear target audience and “leading the debate” on its own terms. We believe in integrated marketing, sales, and product strategies as their execution is today’s mobile internet world is often intrinsically linked. We encourage marketing-oriented organizations that understand and monitor their customers’ needs, preferences, and behavior in detail. All company activities must be directly or indirectly adding value to the acquisition of new customers, or adding value to existing customers’ positive experiences, constantly improving the product/service, leading to recurring and predictable revenues. The Elevera Advisers’ Services Elevera takes a hands-on approach to working closely with the management team to have a deep understanding of the business. Depending on the mandate, the following are typical areas of engagement that can be provided in part or as a whole. Elevera’s approach to fundraising and M&A is always to perform a deep business analysis prior to any campaign to raise capital or seek a suitor.