Since 1967, United Way of Northern BC has been mobilizing everyday people and organizations to contribute to programs that support communities in the north. People might know us for our wide range of initiatives that have reached thousands of people and their communities in Northern BC since we began, currently affecting 22 municipalities and 86 First Nations communities. We may also be known for our fundraising events, like the Lone Wolf Golf Tournament in Taylor, Tree of Lights in Prince George, or the Fire Truck Pull in Fort St John. People might also know us as a result of participation in an employee payroll donation campaign at their workplace or have seen the United Road Tour bus come through the streets of a Northern BC town. However, we come to be known, we demonstrate our commitment to Northern BC, standing with the people, at work in the communities, and extending the arm of support to those who are in need. We’re listening to what people are saying. The demands of contemporary living and our desires for how we engage with our communities are evolving. To adapt to the ever-changing world and needs of the well-connected individual, we are on the edge of dramatic transformation in our organization. From inside out, we are actively changing, responding to what we’ve heard from both our donors and the communities we serve. We are embarking upon a new journey to connect people in Northern BC to where the need is the greatest, to empowering people and organizations with opportunities to make a difference in their local community, the ability to see the direct impact they are making, and to know they are doing something amazing for someone right where they live.