Daily Dose of Reading (DDR) programs improve literacy in children by empowering families through reading and language. DDR was founded in 1999 by pediatrician Dr. Shelly Senders, who offered his patients “Prescriptions for Reading” to encourage family reading and language development activities for children. From that beginning, DDR has developed early literacy educational programming, called Play & Learn, for young students ages 6 months to 5 years old. Play and Learn supports pre-literacy language skill improvement by filling children’s surroundings with reading and language activities and materials that engage all of their senses. Talk, Sing, Read, Play. Every Child, Every Family, Every Day.