Poignand Consulting is a strategically focused marketing agency. We exist to help business unlock value from brands, products and services. Our approach is strategically centred and creatively inspired. We believe that value is created at the intersection of deep customer understanding and the key business strengths that deliver customer benefit. By listening carefully to our clients and focusing on the customer experience, we identify emotional and rational drivers of customer segments and categories. We utilise creative strategic thinking to identify the need, direction and priority. We help our clients to execute the strategy using inbound marketing and sales methodology to attract leads and convert sales. The emphasis, as with today's customer, is on digital engagement with your brand, products and services. Ultimately, we help our clients to gain confidence in their brand position and new business pipeline, and achieve profitable growth.