A new breed of fashion journalism. Humanizing the beauty. Giving the models a voice. Addressing the real issues. Eliminating the stereotypes. All My Friends Are Models is a online collaboration of renown creative talents that provides a personal insight into the lives of high profile models. Looking beyond the surface of the glamorous fashion facade and by focusing on the details that are not covered in traditional high-end fashion publications, AMFAM will inspire readers to not be intimidated by the presence of models, but rather empower them to enrich there lives with fashion tips and lifestyle advice.