Location Sciences – revealing the truth about location-based advertising On average, 65% of media budget is wasted on poor-quality and mistargeted location data. We provide insight and analytics platforms to enable our partners to extract the best value out of location data. Our verification technology gives brands control and transparency into the location-data used by their supply chain. These insights support brands within the $149B location-based advertising arena by cutting media wastage from ads going in the wrong place. Location group PLC is traded in the London Stock market AIM:LSAI