SAMA THE LABEL was initially established in 2020 by Dane Charissa, someone that has experience in Advertising & Digital Marketing since 2010. SAMA THE LABEL is an Indonesia clothing retailer based in Jakarta. The mission of SAMA THE LABEL is to encourage all women in Indonesia to feel positive & confidence about themselves, whatever their body shape & size. We believe all women are the same. Whatever your body shape and size, no problem, everything can be extraordinary. Every piece is made with love & confidence. We bring you essentials for your daily basis