MERCHANDISING and BRAND IDENTITY AT RETAIL Consumption & Distribution trends tracking Brand & Product efficiency on the shelf Retail strategy and New store concepts Category Management and Assortment Optimization 360° Merchandising : assortment, zoning & presentation, animation & promotion, training & KPI tracking Visual merchandising and retail graphic chart Transferring FMCG best techniques towards non food categories Proven experience in Europe, US and Russia Exclusivity : Merchandising for Pharmacy - being more efficient without compromising the pharmacy identity Web Merchandising - leveraging 'brick and mortar' techniques for Internet stores