Cablato is a marketing technology company specialising in the development and management of real-time data management and content personalisation services for OTT, addressable TV and high-reach marketing channels. Our precision SaaS technology, launched in September 2016 has led the way for organisations to simply and effectively capture and process data for highly effective personalisation, leading to higher impact and acceptance of digital content, greater revenue and return on investment. Cablato has launched the industry’s first video personalisation tool for OTT & addressable TV. The tech enables brands to produce and run personalised video ads without pre-rendering, versioning or having to create expensive individual ads – and do this in near real time.