Runyan Capital is a leading wealth management firm in Beverly Hills, California. Our clients and their financial success are our sole focus, and we pride ourselves on tailoring portfolios to meet each client’s economic objectives. Wealth accumulation is important; yet we know it is equally, if not more important and rewarding to minimize loss in periods of decline. In fact, we use Nobel Prize-winning economists Daniel Kahneman and Richard Thaler's research to illustrate these professors’ findings in Behavioral Economics, whereby a unit of gain or loss are not held equal when it comes to investor psyche and investment portfolio returns.