86 % of organizations are not satisfied with their sales results. Up to 90% of start-ups fail – and shortcomings in sales and marketing are one of the main reasons. 63% of customer loyalty is driven by the customer orientation in the buying process – customers want a true business partner, not just once-off transactions. All these issues lead back to the topic of Customer Value. In the end, you have to answer three very basic questions for your customers: • Why should I talk to you? • Why should I buy anything? • Why should I buy it from you? So the facts are clear – we as Active Sales Coaching are doing something about it. We have developed the ‘Customer Centric Go2Market Framework’ as a tool to ensure that your sales strategy – and process - really stay focused on providing optimum value to your customers. We offer sales training, coaching and certification to guide the sales process, increase the hit rate, shorten sales cycles and increase margins. We can help with hands on support in defining processes, creating the value proposition and targeted messages. We support you in understanding the customers psychological biases – and how you relate to them. And we can pull all of this together into a cohesive sales transformation process. Doing this we can leverage decades of sales and marketing experience from the technology sector, across the world, and in a range of different roles, ranging from presales through product marketing, sales management and sales enabling. How about giving us a call to see how we can help you taking your sales to the next level? Because we are the Value People.