KN3W IDEAS trains individuals and organisations, and facilitates ideation workshops using their patent-pending toolkits, designed to lead participants through the systematic process to help business solve the right problems with the right ideas, at the front-end of the innovation process, before resources are committed. Incredibly half the new business ideas we are working on right now are the wrong ideas. Research conducted by Booz Allen Hamilton and current data from a major global corporation confirms at least half of all development resources are invested in the wrong ideas. In today’s tough times, no business can afford to spend half their efforts on the wrong ideas.