THE NEOD, from the Latin word ‘neo’ means a renewal, a fresh start. THE NEOD is a UAE based brand born in 2020 while the world was ever changing. We have started THE NEOD adventure with an Ethical & Sustainable Swimwear line supporting the slow fashion movement, which is aiming to tackle today’s fashion industry practices and pollution. We realised we could make a considerable change and all that we needed to do was to act right away - “every change starts by changing yourself”. We wanted to focus more on ethical fashion using the highest luxury eco-friendly fabrics for an affordable price, and offer staple pieces to ensure that years down the line, our swimwear is still durable and in style. Also, we donate 1% of our profits to Friends of Cancer Patients for the early detection of cancer, research and patient’s treatment. In a few words, we are Sustainable, Ethical, Honest and Informative.