The Lufthansa Innovation Hub (LIH) is the digitalization spearhead of the Lufthansa Group and links the world’s largest aviation group with the relevant key players in the global Travel & Mobility Tech ecosystem. In this role, the activities of the Hub include the initiation of strategic partnerships between the Lufthansa Group airlines and relevant digital companies, while also developing new in-house digital products and services. Their activities always have a strict focus on the needs of travelers and an emphasis on the iterative validation of business model innovations, as well as close collaboration with serial entrepreneurs, investors, and existing start-ups. In June 2018, the company was awarded the title of “Best Digital Lab in Germany” by the Capital business magazine for the second time in a row.