TRG Communications/TheRUIZGROUP is an independent, strategically driven US Multicultural/Global-LATAM marketing consulting company. Experience in All Phases of Brand Building: Expertise in leading brand communications from positioning and strategy development, branding and identity, brand retail activation planning, through 360º integrated multi-channel advertising campaigns; content-advertising production and in-market implementation (US/Global/LATAM). Experience in driving the digital agenda: identifying digital marketing opportunities for clients (search, video, display, mobile, social, content). Research. Eye-Tracking/Neuro-Meausurement. Consumer Insight. Analytics: Experience in a a wide range of custom research services, qualitative/quantitative, including application of visual and consumer neuroscience and neuromarketing research. Client Management: Successful record working with clients’ senior brand management and communications partners (global, national, local, divisional), to guide development of marketing-advertising campaigns and discovery of relevant insights for client/co-partner brands. Client experience include: J&J, AT&T, Circle K Stores, Unilever, Procter & Gamble, Kraft, Gillette, Wells Fargo Bank, Union Bank, Time Warner Cable, BP, ARCO, Amoco, Rite Aid, Verizon and others. Services: • Marketing-Advertising Communications. Brand Management (B2C/B2B). Neuromarketing • Strategic Planning. Branding and Identity. Creative Direction Supervision/Production • Research. Eye-Tracking/Neuro-Meausurement. Consumer Insight. Analytics • Global Brand Marketing. Global Marketing Inter-Office Coordination. (US/UK/LATAM). • US Multicultural Marketing. Multicultural Business Models. • Digital/Online Marketing (search, video, display, mobile, social). • Procurement Negotiations. Ad Agency Compensation. • Business Development. • Experience in Wide-Range of Industries/Brands. • English/Spanish.