Product of the Year™ is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in over 45 countries with the same goal: to guide consumers to the most innovative products in their market and reward the entrants for quality and innovation. 100% Consumer-Voted: Products are voted on entirely by a nationally representative sample of Canadian consumers. With thousands of Canadians voting on products, Product of the Year Canada conducts a category-specific consumer product survey on innovation with our research partner, Kantar on behalf of EnsembleIQ. For the past 35 years, marketers around the world have turned to Product of the Year to amplify their marketing and drive their sales. Winning products are announced in February each year and receive the rights to use the Product of the Year seal across all product marketing materials for two years. Consumers vote. The red logo works! Product of the Year is the seal of approval shoppers count on.