Pinch is making mortgage qualification accessible for first-time homebuyers. With Pinch's software Canadians can qualify directly with major and alternative lenders in under 10 minutes. Pinch automates the verification of identity, income, assets, credit worthiness, and property valuations to provide lenders with complete and verified applications that match their underwriting and product criteria. In June 2021 Pinch was acquired by the M3 Group, Canada's largest and most respected mortgage organization.