Since 1998 IBSA has been investing in successful online retail assets. Its core business is launching and operating online retail businesses backed by a sophisticated global logistics capability. With experience in Australia, Europe and the United States, IBSA is able to capitalize on its geographical networks in order to provide value to its customers and investors. IBSA continues to innovate in the way it approaches the markets in which it operates. The company’s executives are credited with being part of the success of some of Australia’s most successful online and digital companies such as bikeexchange.com.au, realestate.com.au, iSelect.com.au and Google.