We're Halara, an early stage, top VC-funded startup shaking up the athleisure market. We provide the most self-expressive athleisure at the most premium-quality level, at prices that are affordable & efficient to consumers. Halara means "take it easy" in Greek, and it's at the core of everything we do. We want to inspire our customers to celebrate the small things in life & embrace their unique flaws and imperfections. Providing top-quality and super-expressive athleisure is just one way to do that. Our founders (Hulu, Microsoft, Guazi, Maodou) are true technologists at heart, and with their industry expertise in the technology sphere, we've pioneered our Predictive Inventory Analysis (PIA) software to achieve a Zero-Product Inventory. Where traditional retail brands order product in bulk—and mark up their products to make up for unsold or "wasted" inventory—Halara is able to accurately use these predictive algorithms and real-time inventory analyses to correctly predict demand, resulting in zero on-hand inventory and subsequently zero product waste. Lower-prices and less environmental impact? Yes, please!