In the modern business world, understanding the competitive landscape is essential for winning. Tracking competitors by maintaining a watchful eye on industry news is critical for anyone who wishes to “stay ahead of the curve”. This challenge is even more acute in the case of SMBs in emerging innovative markets. Their resources are limited, while the amount and diversity of high-valued business information keeps growing. INNOBI is a cloud-based solution that provides an immediate value by gathering the most important indications of financial activities into one comprehensive market view. INNOBI enables CI capabilities to companies of all scales - users don’t have to be professional analysts, nor have the budget of a corporate in order to turn Big Data into the personalized market monitor they wished for.