Basc Partners helps businesses unlock key insights that we blend with company and category dynamics to build and implement strategies to nurture growth. We are an insight-led marketing consultancy that offers a comprehensive range of research, strategy and creative services. We believe that creative should be grown from strategy, and that strategy should be seeded by insights. Our approach covers four key areas: Understanding: We invest time to deeply understand category dynamics, brand dynamics, and are empathetic to what people need, think and feel. We use this understanding to find key issues, questions and seeds of ideas that need to be explored. Research: We design, develop and execute the most appropriate research solutions, combining classic market research methods with the latest innovation where needed. We use this research to build efficient and cost-effective way to explore ideas and address outstanding business questions. Strategy: We combine our understanding of the category with a deep interrogation of the data to find key inputs and illuminate insights. We use these insights to work in partnership and support of our clients to develop enduring brand, product and customer strategies. Activation: We offer a full suite of creative services to help bring strategy to life. We design brand elements, marketing materials and strategic communications plans. We partner with selected creative professionals, some of the best in the field, and stay involved throughout to ensure activation is true to strategy