Statbeat is developing and selling a www.statbeat.com tournament-software to save tournament organisers' time and resources in the huge grass-root sport industry. Software handles all of the mandatory paper-work and automatises processes such as games scheduling and registrations. It also provides much needed “NHL-like” statistics for all age&skill levels, which follows the users throughout their careers. In addition, it is showing huge potential as a marketing channel to this highly fragmented target audience.