BrandNewGame focuses on two topics within the area of gamification and applied games: 1. Consultancy (how should your organization apply gamification - if at all) 2. Concept development (if so, which applied game or gamification strategy will help to solve your organizational challenges) BrandNewGame publishes blogs and books about the subject of gamification, applied games and serious games. Feel free to download our book 'A Brand New Playground' about building brands in the digital era. It's available for FREE here: www.brandnewplayground.com and contains 200 pages of inspiration and examples. Throughout the year we organize Gamification Workshops and in-company GameStorms to solve specific challenges. More about the GameStorm can be found on brandnewgame.nl and brandnewgame.com