Innovative Associates is a consultancy firm specialised in Executive Management, Strategic Business Development and General Management. Founder and Executive Director, Luke Van Lierop is a senior executive with more than 20 years’ experience in multiple disciplines of B2B business within the converging landscapes of innovative industries, with an emphasis on sales-marketing and general management. My professional aspiration is helping teams to create, implement and execute unique customer value propositions which enables increasing revenue, profit and sustainable growth for both companies. As a mentor and leader for multi-cultural and multi-discipline teams, we have established major successes with the industry leading telecommunications service providers. Luke has a demonstrated history of sales growth, large complex deals, business development, operational excellence, C-level engagement, strategic partnerships, brand recognition, customer satisfaction and obviously maintain a close attention on customer’s needs and market trends. He served as a member on several CxO committees to contribute to their product strategy, innovation, brand positioning and portfolio expansion. We assist companies to provide Innovative Products and Services which enhance and enlightens the User Experience.