Point of Inception Mentors' Education was established in 1996. The co-founders were classmates and planned to start a business to target a very niche market They concentrated on building a service that would cater people interested to get into the most prestigious business school of the country, IBA. As both the co-founders were students of that school, it was very easy for them to get the academic structure ready. Initial Challenges The toughest part was getting the students and excellent promotional strategy made that look easy. Mentors' became a brand name for that specific market in almost no time and the rest is only a story of triumph. Mentors' started offering preparation courses for SAT, TOEFL, IELTS and became the market leader. Study Abroad Services Early in 2002, Mentors' started offering free counseling to its in-house students for foreign admission. Mentors' has also started giving visa advices later that year. After getting affiliated with universities and colleges and Mentors' became a big player in the UK admission service providing market of Bangladesh. But now Mentors’ represents a large number of Universities based in USA, Canada, Australia, Malaysia, New Zealand etc. Current Rapport in the Market The name Mentors' is now very much familiar to almost every person of the higher education seeking market segment and to their guardians. Quality service and sticking to commitments have been the keys to Mentors' success.