Exceptional digital marketing and content strategist, branding expert, creative director, and chief editor experienced in all phases of strategic planning and creative development of digital content and brand positioning for brands, websites, social media, eCRM, paid media, mobile apps, magazines, newsletters, books, catalogs, direct mail, promotions, advertising, media kits, consumer personas and customer journeys, and style guidelines. Extensive background in marketing, retail, and publishing with emphasis on digital activation strategy, content strategy, and creative development of marketing, advertorial, e-commerce, and editorial content in all forms of media, brand identity and positioning, custom publishing, licensed brand extensions, and syndicated content negotiation. Expertise in the women’s, home, apparel, and CPG categories including fashion, beauty, health, fitness, home decor, cooking, entertaining, spirits, decorating, home building, gardening, crafts, travel, family, sustainability, environmental issues, and green living.