Inneract is a business development and marketing strategy firm for MANUFACTURERS OF SUSTAINABLE BUILDING ENVELOPE MATERIALS & A/E/C FIRMS. We like to strategize. We like to plan. We like to hunt. We like to develop relationships. We get excited about growth. BUSINESS DEVELOPMENT Sustainable Building Envelope Material Manufacturers and A/E/C firms often face challenges in identifying, assessing and implementing a focused, targeted business development strategy that leads to performance and growth. We work with our clients to develop focused business development/sales strategies, and then implement those strategies through the development of new and existing business relationships. We do this by helping them expand into new territories within their existing market base, target new customer markets, tap into new sales and delivery channels, develop strategic partnerships and alliances, develop creative Go-To-Market strategies, and continuously hunt for additional lucrative opportunities as they unfold along the way. MARKETING Alignment between Marketing and Sales (Business Development) is potentially the largest opportunity for improving business performance. When marketing and sales are united, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth. We provide CMO-level involvement in your company to help develop plans that align with your business development/sales efforts. We help develop your marketing plan, and then “quarterback” the marketing activities with your in-house or external creative marketing team. For Sustainable Building Envelope Material Manufacturers, this often includes a targeted plan to help educate and reach specifiers. For A/E/C firms, this often includes a more consistent outreach to your market to help offset the (sometimes) dramatic ebbs and flows of project cycles, staying competitive with your proposals (RFP’s), and developing a reasonable digital strategy.