Dragonfly Marketing was founded by multi-award winning small business marketing consultant Jane Hillsdon. Our mission is to bring world-class marketing solutions to every small business based in regional Australia. As marketing professionals, we know that when marketing is not led by a focused plan, implemented consistently and measured meticulously, it can waste small business owners precious time and money. And when marketing is planned well, implemented cleverly and measured regularly, then it leads to more customers, more sales and more success! When you understand the fundamentals of marketing, you become a more well rounded small business owner, because it helps you to: > Understand how marketing can help to increase your sales. > Spend less time faffing about with marketing because you know exactly where to focus your or your staffs efforts. > Understand what good marketing looks like and more importantly, what ill-considered and ill-effective marketing looks like. > Know how to pull the various levers within marketing to adjust alter your outcomes. > Learn how to get your greatest bang for buck for any time or money that you invest into marketing. > Outsource more effectively. > Leverage the people in your community to help spread the word about your business