Senior executives turn to Cloud Adoption Solutions when: * Frustrated that their sales team is not using Salesforce.com well to track sales opportunities, which drive financial projections, operational resourcing, board reports * Tired of paying for a CRM system without getting the full return on their investment * Scaling their organization to move the president/CEO/founder out of sales, scaling during a time of merger & acquisition, or integrating two or more sales teams during a time of change * Using Salesforce.com without a dedicated Salesforce administrator * Unsure of how to manage their Salesforce.com instance or their Salesforce.com sales representative * Adding to their sales or marketing tech stack