In a world growing ever more connected, the bond between marketers and consumers is becoming ever more difficult to establish and sustain. At LKH&S, we believe that our success depends on connecting clients to their customers, to prospects, and to the marketplace at large. Everything we do, every program we develop, and every ad we create is designed to establish a connection for our clients that is meaningful, profound and profitable. Being able to work in every medium and every new technology is simply the price of admission today. But, understanding the consumer, their relationship with those touchpoints and how to optimize the attendant marketing spend is what ultimately determines success. To achieve this goal requires equal measures of innovation and inspiration, strategic planning and creative thinking, rolling up our sleeves and getting down to business. In essence, it requires… Response Driven Advertising™. Employing traditional marketing strategies is a little bit like fishing with dynamite. You light it, throw it into the water, and hope something comes up. Of course, it's dangerous, wasteful, you never know what you're going to catch, and you could end-up sinking. We believe it's always wiser to fish where the fish are, and use the right bait.