Punchline specialises in a company's first, most difficult story - its Million Dollar Message. We unearth the 2 - 10 words that describes an organisation's heart and soul and value proposition. This is challenging for any company to discover. But Punchline's question-storming process finds the One Central Truth of what a message must contain. By applying metaphorisation, and injecting novel yet familiar terms, a business ends up with an expression that not only answers a what and a how, but more importantly provides customers and potential customers with a 'why'. Punchline also provides other copy: - website homepage - about page - sales page - blogs -whitepapers - content This is in addition to a business's Million Dollar Message. We work collaboratively with designers digital agencies, website designers, and consultants all of whom may be charged with helping to tell and improve a company's story. Punchline's sister organisation Stick (acronym for science, technology, innovation and commercialisation knowledge) specialises in simplifying science, translating tech-speak in understandable language. We can interview, interpret, and investigate in the pursuit of understanding and explaining others. Our specialty is weaponised words. Give us a call